
The 2026 China Trademark Festival (CTF China) took place from November 6 to 9 in Xiamen, China. Zuykov and Partners was represented at the event by Irina Potapkina and Alexandra Dubrovskaya, Trademark Department specialists.
CTF China is one of China's leading industry events, bringing together intellectual property experts, business representatives, and government officials. This year's conference was held under the theme “Wisdom Gathers on Egret Island, Trademarks Chart the Course.” Xiamen is often referred to as Egret Island due to the historically large population of egrets in the area.
The business program featured more than 20 thematic sessions covering trademark registration and protection, brand management, international market expansion, and the development of the intellectual property industry. Participants also shared practical insights, discussed industry case studies, and explored the latest developments in branding.
