New Requirements for the Design of Information: Solving Practical Issues

On March 1, 2026, new requirements for the design of information came into force, the purpose of which is to ensure the availability and comprehensibility of information for all consumers when selling goods, performing work, providing services, etc. At the same time, the emergence of new rules has led to new questions, in particular, about how to apply this or that requirement of the law in practice. In this article, we will tell you what practical issues businesses face when applying new requirements and show how to solve them.

Is the website considered a public place?

Paragraph 1 of Article 10.1 of the Law on Protection of Consumer Rights follows as a general rule, according to which information intended for public acquaintance of consumers is any information located in publicly accessible places (places accessible to an indefinite number of persons) and brought to the attention of an indefinite circle of consumers in the course of trade, consumer and other types of consumer services.

The same paragraph indicates the typical ways of bringing information to the consumer and lists some examples. Thus, information can be brought to the consumer using signs or other means of its placement (inscriptions, pointers, external surfaces, information plates, information signs, structures, technical devices, and other media intended for the dissemination of information, with the exception of advertising structures).

The question of the relevance of online resources to public places arose because, firstly, all the examples specified in the law relate to the placement of information on material objects (signs, plates, etc.), and secondly, the Supreme Court of the Russian Federation at one time explained that the Internet and other information and telecommunication networks do not belong to places open to the public.

However, it is important to pay attention to the fact that the list of methods of placement of information specified in the law is open, i.e. allowing for other methods of placement, and the above clarifications were formed by the court to regulate relations related to the free use of a work permanently located in a place open to the public (Article 1276 of the Civil Code of the Russian Federation), i.e. for another sphere of regulation.

If we proceed from the goals pursued by the legislator by supplementing the Law on the Protection of Consumer Rights, as well as from the concept of publicly available information specified in Article 7 of the Law on Information, then it becomes obvious that the requirements established by Article 10.1. of the Law on the Protection of Consumer Rights also apply to online resources, including sites on the Internet.

A similar position is held by the supervisory authority - Rospotrebnadzor, from the explanations of which it follows that the new requirements for information intended for public review of consumers apply, among other things, to the situation when information is posted through sites and pages of sites on the Internet, which are also public places.

Do all companies have to comply with the new requirements?

Another practical question that interests business representatives is whether all trading and service companies, as well as individual entrepreneurs from this area, are required to comply with the new requirements for the design of information.

To answer this question, it is necessary to refer to the preamble of the Law on the Protection of Consumer Rights and see who are the subjects of relations regulated by this law.

Thus, the subjects of relations are, on the one hand, manufacturers, performers, importers, sellers, owners of aggregators of information about goods (services) when selling goods (performing work, providing services), and on the other hand, consumers. At the same time, a consumer is understood as a citizen who has an intention to order or purchase or orders, acquires or uses goods (works, services) exclusively for personal, family, household, and other needs not related to the implementation of entrepreneurial activities.

It follows that the new requirements for the design of information intended for public review apply only to information about goods (works, services) that are purchased by citizens for needs not related to entrepreneurial activity, and therefore apply to companies or individual entrepreneurs who work with consumers.

Accordingly, companies and individual entrepreneurs who do not work with consumers are not required to comply with the relevant requirements.

How to duplicate information into a foreign language?

Rospotrebnadzor notes that when duplicating information into another language, it is important that the texts in Russian and a foreign language strictly correspond to each other. For example, the signs "Бьюти Студио" and "Beauty Studio" do not correspond in content.

In conclusion, here is an example of a sign design in English and Russian:

• Ногтевая студия/Nail Studio - correct - the Russian text in the first place, the meaning of the text coincides, font and readability are the same
• Nail Studio/Ногтевая студия - incorrect - the Russian text comes second
• Ногтевая студия/NAIL STUDIO - incorrect - the font of English text is larger and more noticeable