CIPIS 2025 & Zuykov and partners Workshop on IP Strategies in Russia for Digital Future

As part of the China IP & Innovation Summit (CIPIS) 2025, Zuykov and Partners is organizing a Workshop on Intellectual Property Strategies in Russia for a Digital Future. The event will take place on 21 November 2025 in Beijing, China, bringing together leading practitioners, policymakers, and innovators to explore the latest developments at the intersection of innovation, digitalization, and intellectual property.

This Workshop will feature in-depth discussions on smart filing practices, cross-border enforcement, and emerging copyright challenges in the digital age, including the transformative impact of artificial intelligence on IP law and practice. Participants will benefit from expert insights into managing IP portfolios strategically, navigating procedural complexities, and leveraging technology for more efficient rights protection.

The Workshop will be led by the Managing Partner, Sergey Zuykov, and will include contributions from IP experts across trademark, patent, and legal departments, as well as a guest speaker from the Swiss LegalTech Association.

Whether you attend in person or online, this event offers a unique opportunity to gain practical knowledge, exchange perspectives, and engage with professionals shaping the future of IP protection in an increasingly digital and interconnected world.

Title: CIPIS 2025 and Zuykov and partners Workshop on IP Strategies in Russia for Digital Future

Date: 21 November 2025

Time: 13:30 – 16:30 (Beijing time)

Location: Beijing, China

Format: Hybrid (Online & In-person)

Registration here

WORKSHOP PROGRAMME

13:30 – 13:35 | Opening Remarks

Master of Ceremony: Sergey Zuykov, Managing Partner, Zuykov and partners

13:35 – 14:40 | Session 1 – Filing Smart: From Trademarks to Inventions

This session will focus on the key procedural and practical aspects of filing IP applications. The speakers will discuss frequent issues that arise during the submission process for trademarks, inventions, and geographical indications. Participants will gain insights into how to effectively respond to office actions, prevent refusals, and navigate cross-border registration systems to ensure successful outcomes.

• Frequent Issues in Trademark Applications and Approaches to Overcoming Office Actions (Alexandra Dubrovskaya, Trademark Department Expert, Zuykov and partners)
• Challenges in Filing Inventions and Utility Models and Ways to Avoid Refusals (Ailana Biche-ool, Patent Department Expert, Zuykov and partners)
• Registration of Chinese Geographical Indications and Appellations of Origin in the Russian Federation (Alexandra Dubrovskaya, Trademark Department Expert, Zuykov and partners)

Q&A Discussion

14:40 – 15:00 | Keynote Speech

A forward-looking address on how AI technologies are reshaping the IP landscape, from application drafting and prior art analysis to enforcement and compliance.

• AI for Lawyers – How Artificial Intelligence Transforms IP Practice from Filing to Enforcement (Maria Shcherbakova, Swiss LegalTech Association, Co-Author of AI for Lawyers)

15:00 – 15:20 | Coffee Break & Networking

15:20 – 15:50 | Session 2 – Fighting Fakes: Trademark Enforcement in the Digital Age

This session will examine current approaches to trademark enforcement and protection in a rapidly digitalizing environment. The speakers will discuss the use of Internet monitoring to detect and prevent counterfeiting, as well as the role of customs registration in strengthening border control measures. The session aims to provide practical guidance on integrating technology and legal mechanisms to ensure effective rights protection across jurisdictions.

• Counterfeit struggling. What are the possibilities? Internet monitoring (Ekaterina Gorbunova, Legal Department Expert, Zuykov and partners)
• Registration of Trademarks in the Customs Register (Alexandra Dubrovskaya, Trademark Department Expert, Zuykov and partners)

Q&A Discussion

15:50 – 16:25 | Session 3 – Creativity and Compliance: Copyright in the Digital Era

This session will discuss current developments in copyright protection, the impact of AI-generated content, and the growing importance of compliance with international standards and best practices. The speakers will examine how AI-generated works are created from a technological standpoint, where copyright challenges arise, and the ongoing debate over whether such works can be copyright-free and who may claim ownership.

• Copyright Litigation and Emerging Trends in the Digital Environment (Ekaterina Gorbunova, Legal Department Expert, Zuykov and partners)
• Technology Perspectives on AI-Generated Works and Copyright Compliance (Maria Shcherbakova, Swiss LegalTech Association)

Q&A Discussion

16:25 – 16:30 | Closing Remarks

• Final reflections and summary of the workshop’s key takeaways

If you have any questions, please contact us at press@zuykov.com